There is, besides the mere recital of a List of Good Qualities Leading to Success - a list with which every schoolboy and reader of the magazines is acquainted - a Something Else; and that Something Else, is a suggestion that the Seeker for Success has a Something Within himself which if expressed into activity and action will prove of great value to him - a veritable Secret of Success, instead of a code of rules. And, so we propose to devote this little book to unfolding our idea of what this Something Within is, and what it will do for one who will unfold it and thus express it into action. So, therefore, do not expect to find this book a "Complete Compendium of Rules Conducive to Success, Approved of and Formulated by the Successful Men of the World who became acquainted with these Rules only after they had Attained Success, and consequently had Time and Inclination to Preach to Others." This is not a book of that sort. It is Quite Different. We hope you will like it - it will do you good in any event.
All people are striving and seeking Success. Their idea of Success may differ, but they have all agreed upon the desirability of Attainment. "Attainment" - that is the word, which embodies the essence of that which we call Success. It is the "Getting-There" idea - the idea of Attainment - of Reaching the Goal for which we set out. That is the story - Attainment.
In the measure that we express and unfold the powers of that "I", so are we great, strong and successful. We all "have it in us" – it depends upon us to get it out into Expression. And, this Individual Expression lies at the heart of the "Secret of Success". And that is why we use the term – and that is what we shall tell you about in this little book. It will pay for you to learn this "Secret."